Privacy Policy

This Privacy Policy explains how PresençaMed collects, uses, stores and protects the personal data of patients, visitors and people who contact us through our care channels.

1. Who we are

PresençaMed is the brand used by Lujan e Perazolo Pera Serviços Médicos LTDA, a Brazilian company registered under CNPJ No. 66.117.135/0001-40, with registered address at Rua Antonio Jose de Souza, 865, Sertão do Maruim, São José/SC, Brazil, CEP 88.122-013.

For matters related to privacy and the processing of personal data, you can contact us by email at contato@presencamed.com.br or by phone at +55 (47) 9222-7364.

2. What data we may collect

We may collect data you provide directly when contacting PresençaMed, requesting information, scheduling appointments, or taking part in online medical consultations.

• Identification data, such as full name, date of birth, and identification document, when required.
• Contact data, such as phone number, email, and country/city of residence.
• Data needed to schedule and confirm appointments, issue medical documents, and manage the administrative side of your care.
• Health information you provide during initial contact, screening, consultation, or follow-up, when applicable.
• Browsing and site-usage data, such as IP address, device type, browser, pages visited, and technical logs, when analytics and security tools are active.

3. How data is collected

Data may be collected when you fill out forms on the site, send messages through WhatsApp, email, or other contact channels, schedule appointments, take part in online consultations, or interact with the platform's features.

In addition, some technical information may be collected automatically through cookies, analytics tools, server logs, and digital security mechanisms, when these technologies are active on the site.

4. What we use your data for

We use personal data to operate PresençaMed and provide appropriate medical and administrative care.

• Respond to messages, questions, and requests sent through our contact channels.
• Schedule, confirm, reschedule, and organize appointments.
• Provide online medical care and ensure continuity of care, when applicable.
• Issue prescriptions, medical certificates, exam requests, referrals, and other applicable medical documents.
• Comply with legal, regulatory, ethical, and administrative obligations.
• Improve the browsing experience, site security, and the quality of the services offered.
• Protect our operations against fraud, misuse, and unauthorized access.

5. Legal bases for processing

Personal data may be processed based on different legal grounds under applicable law, including performance of procedures related to the care requested, compliance with legal and regulatory obligations, protection of health, the regular exercise of rights, and, when necessary, the data subject's consent.

When sensitive personal data is processed, such as health information, this is done in a manner compatible with the nature of the service provided and with the legal and ethical duties applicable to medical practice.

6. Data sharing

PresençaMed does not sell personal data. However, your data may be shared, when necessary, with professionals involved in your care, service providers essential to our operations, technology platforms, hosting services, communication tools, payment methods, and third parties that support administrative and operational functions.

Data may also be shared when necessary to comply with legal obligations, respond to requests from competent authorities, or protect the rights of the company, its professionals, and patients themselves.

7. Storage and security

We adopt reasonable technical and organizational measures to protect personal data against unauthorized access, loss, alteration, improper disclosure, and misuse. These measures include access control, permission management, the use of appropriate platforms, and administrative safeguards compatible with the nature of the information processed.

Even so, no digital environment is completely free of risk. We therefore recommend that you also follow good security practices, such as protecting your devices, verifying the authenticity of contact channels, and avoiding the improper sharing of sensitive information.

8. Data retention

Personal data will be stored for as long as necessary to fulfill the purposes described in this policy, enable your care, comply with legal, regulatory, and ethical obligations, and safeguard rights in administrative, judicial, or arbitration proceedings, always subject to applicable time limits.

9. Cookies and browsing technologies

The PresençaMed website may use cookies and similar technologies to improve browsing, understand how the site is used, strengthen security mechanisms, and enhance the user experience.

In many cases, you can adjust cookie permissions in your browser. However, disabling certain features may affect how parts of the site work.

10. Data subject rights

Under applicable law, you may request information about the processing of your personal data and exercise, where applicable, rights such as confirmation of processing, access, correction, update, anonymization, blocking, deletion, portability, and withdrawal of consent.

To exercise these rights, contact us through the channels listed in this policy. The request may be subject to identity verification and will be reviewed in accordance with applicable law and the nature of your relationship with PresençaMed.

11. Care for minors and sensitive data

When care involves minors or legally represented individuals, the collection and processing of data may depend on the involvement of parents, guardians, or legal representatives, as required by applicable law.

Health-related information is handled with special care, consistent with the sensitivity of this data and the professional duties associated with medical practice.

12. Links to third-party sites

The site may contain links to third-party pages, platforms, and services. In these cases, PresençaMed is not responsible for the privacy practices, content, or policies adopted by external environments, and recommends that you read their respective terms and policies before providing any information.

13. Updates to this policy

This Privacy Policy may be updated periodically to reflect operational, legal, regulatory, or technological changes. We recommend checking this page regularly to stay up to date with the latest version.

14. Contact

PresençaMed – Lujan e Perazolo Pera Serviços Médicos LTDA

CNPJ: 66.117.135/0001-40

Email: contato@presencamed.com.br

Phone: +55 (47) 9222-7364

15. Ad measurement and third-party tools

To know whether our campaigns are working and to measure how the site is used, we use third-party tools that may install cookies or identifiers in your browser:

• Meta Pixel and Conversions API (Meta Platforms). The Pixel records visits to our pages and actions such as clicking a request or booking button, and reads the click identifier that Meta attaches to our ad links (fbclid). When a service is booked, the Conversions API may report that conversion to Meta using contact data converted into an irreversible hash, so Meta can recognize that the ad led to a booking — without receiving your data in plain text.
• Google Analytics 4, Google Ads, and Google Tag Manager (Google). These measure visits, traffic source, and conversions. They respect your choice in the cookie notice through Google's consent mode.

What we never send to these tools: health information, medications, answers from the medical form, or any content from your medical record. That data stays exclusively within your care, as described in section 11.

Legal basis. Ad measurement relies on your consent, given through the cookie notice, and, for contact data used as a hash by the Conversions API, on our legitimate interest in measuring campaign effectiveness (LGPD, art. 7, IX — Brazil's General Data Protection Law), always using minimized, irreversible data.

How to opt out. By choosing Reject in the cookie notice, Google's tags stop storing ad and analytics data, and the Meta Pixel stops sending events and has its cookies (_fbp, _fbc) deleted from this browser. Until you respond to the notice, measurement works normally. You can also block third-party cookies in your browser and manage your activity off Meta technologies in your account settings ("Your activity off Meta technologies"). To exercise any right under section 10, write to the contact listed in section 14.